Offsite Event for Retailers and FMCG Manufacturers

May 29 - 31, 2024
Istanbul, Turkey

Next-Gen Retail:
Data-Driven Retailing and Pricing

featuring visits to the international forum Retail Days Turkey THE NEXT PHASE IN RETAIL E-COMMERCE DIGITALISATION, as well as exploration of Istanbul's retail chains

Offsite Event for Retailers and FMCG Manufacturers

May 29 - 31, 2024 | Istanbul, Turkey

Next-Gen Retail:
Data-Driven Retailing and Pricing

featuring visits to the international forum Retail Days Turkey
THE NEXT PHASE IN RETAIL E-COMMERCE DIGITALISATION,
as well as exploration of Istanbul's retail chains

Book to Attend
12
days
01
hours
52
minutes
52
Seconds

General Partner of the event

SmartPricing

About the Event

The retail industry is undergoing a profound transformation of business models, propelled by digital and data-driven approaches. Retailers are seizing opportunities offered by omnichannel models, investing heavily in technology and innovation to emulate disruptors' success.

Data has emerged as a pivotal asset for retailers, necessitating the adoption of data-driven management practices to thrive in the fiercely competitive market. The emergence of concepts like 'Retail 4.0' and 'OneRetail' has revolutionized the industry, with major players such as Nike, Amazon, Aldi, M.Video, Vkusvill, and others actively embracing new business models.

Join us at the Next-Gen Retail: Data-Driven Retailing and Pricing Conference to explore the evolving retail landscape and enhance your strategic positioning in today's dynamic environment!

1 day
Welcome party

2 day
Retail Days Turkey & Turkish Retail Tour

3 day
Next-Gen Retail Workshop

Join us at our Event if You Are

Owner or General Director 

Chief Commercial/

Operating Officer

Director in Marketing and Customer Experience

Head and Manager of the Pricing Department or Category Manager

Chief Digital Transformation Officer and IT Director
Head 

of Project Office

The Event Caters to

Food and Non-Food Retail, Droggery

DIY & HOUSEHOLD

Internet shops and marketplaces

Pharmacy chains 

FMCG manufacturers 

Distributors

Agenda 

Day 1 – May 29th

WELCOME PARTY
FOR EVENT
DELEGATES

Informal Evening Event: networking,
one-to-one interview with a retail expert

Day 2 – May 30th

Retail Days Turkey Insights

Experience forum Retail Days Turkey on the theme “THE NEXT PHASE IN RETAIL E-COMMERCE DIGITALISATION” at the Halic Congress Center, complete with registration for all forum events and meals and accompanying the group with a Russian-speaking expert guide.

The forum is held on May 29-30, you can opt to visit forum on May 29 with the same registration.

Since 2001, Retail Days has stood as a distinguished organization within the global retail industry.

10 000+

Attendees

5 200+ 

Companies

8 600+

Senior Executives

44%

C-Level Managers

Major Events of Retail Days Turkey:

Exhibition

Join the premier gathering of the Retail Industry, showcasing a diverse array of companies presenting cutting-edge solutions, with technology at the forefront.


Conferences

The Retail Days Conference illuminates the path for the new era through captivating keynote and stage sessions.



Concerts

After two days of hard work, indulge in unforgettable entertainment featuring the biggest stars.


Day 3 – May 31th

The main day of the event

WORKSHOP
NEXT-GEN RETAIL: DATA-DRIVEN RETAILING AND PRICING

Key Topics of the Workshop

Artificial
Intelligence in Retail

Use of AI technologies to optimize various aspects of the retail industry

One Retail: New Retail Dimensions & Formats

Exploration and implementation of innovative approaches and structures in the retail industry

Data-Driven Retailing: Transformation 

& Maturity Levels

Using data to drive decision-making and improve operations in the retail industry

Future Phydigital
Store CX:
Walk through ALDI

Navigating through an ALDI store that seamlessly blends physical and digital elements

Data-Driven Pricing: How to Turn Data in Revenue & Gross Margin

Using data to optimize pricing strategies in order to increase revenue and improve gross margin

Data-Driven Personal
Marketing

Tailoring marketing strategies and messages to individual customers based on data analysis

Deep dive into cases

Analysis of participants' cases and strategic tasks, and formation
of a transformation roadmap using a specialized data-driven retailing framework.

Data-driven retailing strategic matrix
Data-driven retailing maturity model: five stages
Four areas of retail business model transformation: ML, PL, CRW, CX
Current position assessment: evaluating the current stage of a retail company according to the maturity model
Staying ahead of competitors: leading innovations
Development and discussion of data-driven retailing transformation strategy and roadmap
Open interview
with an expert
 

RESULT

Strategic portfolio of operational technologies and data-driven retailing transformation roadmap

During the workshop, we will review experiences and case studies:

Workshop INVITED Experts

Ivan Fedyakov

Ivan

Fedyakov

General Manager, INFOLine
BÜLEND

AVCI

BÜLEND
AVCI

Retail&Sales Professional, ex-Head Of Store & Technical Operations METRO Türkiye
PAVEL RYUKHOV

Pavel Ryukhov

Head of Global Operations, Metro AG, operational process oprimization, Germany
Александр Шубин MyRetailStrategy
Alexander Shubin

Alexander Shubin

Managing Partner, MyRetailStrategy,
Author of the book "Retail Business Models"
VLADISLAV TIKHOMIROV

VLADISLAV TIKHOMIROV

Director of Pricing and Assortment Management
METRO CASH & CARRY
EVGENY SCHEPELIN

EVGENY SCHEPELIN

Co-owner

of RetailMedia platform eShopMedia

Marc Houppermans

Marc Houppermans

Managing Partner
DRC Discount Retail Consulting, ex ALDI
Roman Lavrentyev

Roman Lavrentyev

Chief Operating Officer, Uzum ecosystem
William Snollaerts

William Snollaerts

Managing Partner, DRC Retail Consult Enterprise, ex ALDI
ALEXEY SHEVENKOV

Alexey Shevenkov

CTO, Hepsiburada, 

ex CTO at Yandex

VYACHESLAV MEDVEDEV

VYACHESLAV MEDVEDEV

Independent Director, Head of Category Management Practice at myRetailStrategy

Expert Materials

A novelty from the workshop experts

Книга Data-driven retailing (А. Шубин, П. Рюхов)

DATA-DRIVEN RETAILING: FROM THE PHYSICAL STORE TO DIGITAL RETAILING AND BACK AGAIN

Authors: Alexander Shubin, Pavel Ryukhov

The book is intended for top managers of retail companies (board of directors, IT directors, financial managers) and reveals an effective mechanism for investing in digital transformation.

The book will help you to make rational decisions that will improve your business in the medium and long term, and to avoid getting carried away by fad technologies without proven financial and operational results.

In addition, the book will help to understand where a company is now in its digital transformation and what are the most effective strategies for it. 

Book content

Maturity model and framework for digital transformation of a retail company's business model

The "Dream" and the information society

The changing landscape of consumer markets and retail

Paradigm shift in retail business models

Data-driven retailing: from physical shop to digital retail and back again

Data-driven retailing transformation framework

Through the "thorns to the stars":  implementation and challenges

RETAIL TOUR

EXPLORE ISTANBUL'S RETAIL CHAINS ON OUR RETAIL TOUR

You can opt to stay for the afternoon session of the Retail Days Turkey forum instead of joining the tour.


Turkish Retail Landscape:

  • Traditional Oriental Trade Versus Modern "European-Style" Retail
  • Exciting and Diverse Experiences in Customer Value Proposition (CVP) and Customer Experience (CX) Implementation
  • Turkey Ranks Among the Top 3 World Leaders in FMCG Imports (2022)
  • Rising Popularity of the Discounter Format

Multiformat

MIGROS

MIGROS stands as Turkey's largest retail chain. By 2022, its network boasted 2,882 retail stores and 26 wholesale bases. 

The stores are categorized based on size, featuring the following concepts:

  • MIGROS JET
  • M MIGROS
  • MM MIGROS
  • MMM MIGROS
  • 5M MIGROS 

HYPER CASH&CARRY

METRO Cash & Carry

Established in 1964, METRO Cash & Carry is a German company renowned for its chain of small wholesale stores.

By 2022, it boasted 661 retail outlets across 31 countries, with Turkey emerging as one of its key markets.

In Turkey, METRO Cash & Carry began operations in 1990. Presently, it operates 36 stores spanning 20 cities, providing customers with a wide array of products and a distinctive one-stop shopping experience.

Hypermarket

CARREFOUR

CARREFOUR, a French retail giant, oversees a vast retail network comprising 12 thousand outlets across 30 countries.

Renowned as the pioneer of the hypermarket concept in Turkey.

Discounter

A101 HARCA HARCA BITMEZ

According to the Deloitte Global Powers of Retail 2022 report, A101, a Turkish company with 100% domestic capital, has emerged as one of the ten fastest-growing retail companies globally, securing the 5th position on the list.

Droggery

GRATIS

Established in 2009, Gratis has expanded its footprint to over 700 stores across 81 cities by 2023. Notably, the company is dedicated to enhancing women's employment in Turkey, boasting a workforce of over 5,500 women. Gratis stands out as the sole brand in its sector with exclusively female store employees.

NON-FOOD

Mavi

Established in 1991 in Istanbul, Mavi has evolved into a globally acclaimed lifestyle brand, renowned for its 32 years of denim expertise. Since becoming publicly traded in 2017, Mavi has expanded its presence to 34 countries, including Turkey, the USA, Canada, Germany, and Russia. 

Its products are available through approximately ~4,500 points of sale, including 459 Mavi shops worldwide.

* the list of chains to visit during the tour may change according to the decision of the tour organizers

Calendar of events

MAY 29, WEDNESDAY
  • 10 AM – 6 PM

  • Arrival to Instanbul or you can opt to visit the session of the Retail Days Turkey forum in Halic Congress Center

  • After 6 PM

  • WELCOME PARTY – Informal Evening Event: networking, one-to-one interview with a retail expert

MAY 30, THURSDAY
  • 9 AM – 2 PM 
  • Visit to Retail Days Turkey forum in Halic Congress Center according to a specific plan (accompanying the group with a Russian-speaking expert guide)
  • 2 PM – 7 PM
  • Explore Istanbul's Retail Chains on our Retail Tour or you can opt to stay for the afternoon session of the Retail Days Turkey forum
MAY 31, FRIDAY
  • 9 AM – 6 PM
  • Next-Gen Retail: Data-Driven Retailing
    and Pricing Workshop 

Registration

STANDARD

The cost per one person
€ 990
Workshop May 31
Book to Attend

ADVANCED

The cost per one person
€ 1390

Welcome Party May 29

Retail Days Turkey May 30

Workshop May 31

Book to Attend

VIP

The cost per one person
€ 1590

Welcome Party May 29

Retail Days Turkey May 30

Retail Tour May 30

Workshop May 31

Book to Attend

* Corporate rate from 3 persons from one company - on request

The cost of participation does not cover the following, and participants are responsible for arranging independently: 


  • Flight from your city to Istanbul.
  • Hotel accommodation in Istanbul.
  • Participants from Russia do not require a visa to enter Turkey, but their foreign passport must be valid for at least 120 days from the date of entry.
  • Participants from CIS countries should verify the current entry rules for Turkey of their specific country.

OUR EVENTS ATTENDEES

Our Events Atmosphere 

Partners 

GENERAL INFORMATION AND ANALYTICAL PARTNER

EDUCATIONAL AND INDUSTRY PARTNERS

TECHNOLOGICAL PARTNERS